Insight
Amarna began as a nimble team of engineers united by a vision for decarbonisation. As they scaled, they realised they needed a brand that reflected both their technical expertise and the collaborative, human approach behind their solutions. Through focused workshops, we uncovered how to position them as leaders in renewable energy while making the people behind the work visible and approachable.

Idea
We developed a brand that signals clarity, confidence, and momentum—reflecting their expertise, inviting trust, and positioning them as a strategic partner in the energy transition. The identity communicates technical precision while highlighting the passion and collaboration of the team driving change.

Craft
We crafted a flexible, future-ready identity system centred on simplicity, precision, and approachability. From core brand tools to rollout applications, every element was designed to scale with the business—making the brand as confident and purposeful as the people behind it. Colours, typography, and design elements were chosen to balance authority with warmth, ensuring the brand felt both credible and human.

Results
Since launch, the brand has positioned Amarna as a leader in decarbonisation, differentiating them in a competitive market. It resonates with clients, collaborators, and top talent—fueling growth and providing a foundation for ongoing innovation in renewable energy projects.