Insight
As a non-profit at the centre of Australia’s clean energy innovation ecosystem, EnergyLab puts founders, ideas, and real-world impact first. But for their annual Decarb Debrief, a plain report wasn’t cutting through. They needed a campaign identity that reflected the scale of their ambition—something recognisable, adaptable, and energising, without losing clarity or accessibility.

Idea
We repositioned Decarb Debrief as more than just a report—it became a platform. Something people could recognise, share, and build on each year. The campaign idea focused on clarity, energy, and connection—bringing attention to the people driving change and the progress being made. The identity system was designed to grow with the story: modular, distinctive, and ready for what’s next.

Execution
We delivered a bold, human-centred visual system that balanced data with emotion. Imagery brought together people, place, and progress—highlighting the human side of climate action. A custom wordmark gave the campaign its own presence, while vibrant colours, structured layouts and clean, typographic hierarchy supported clear data storytelling across both the digital report and LinkedIn activation.

Results
The refreshed identity gave Decarb Debrief 2024 the visibility and credibility it needed—drawing attention, encouraging exploration, and setting a strong foundation for future editions. It brought new energy to EnergyLab’s communications, while staying true to their mission and values.